New England Women’s soccer Coach Emma Hayes is calling for the game to represent a diversity of cultures and beliefs.
The 50-year-old is quoted on the Guardian saying, “I’m also interested in what ethnicities and religiousities football is taking on, not just the football culture, and things need to get better.”
Hayes also believes in paying women more so women who are not yet financially stable can give back by playing soccer. “I want to try and use this platform to expose people to the game. We need to try and give people that opportunity to see why it is so attractive and have women come back from playing football and wanting to do more with it.”
She says whether it’s a new cultural understanding or participation levels improving, the sport needs to push to further evolve.
“I believe that if the game can pull in more people of a different culture or a different religious standpoint then it is going to grow and give people of a different sort of experience of what the sport is about, as well as providing something for the local community.”
Two-time FA Women’s Cup winner Hayes also predicts female soccer is where female professional basketball was two decades ago in the States. “One day hopefully it will be the case. I think all the elements are coming together. There is demand for the sport and we’ve got to make sure we are able to supply it. We need to put in the places and invest in the places to support the game. I think it will all change. I think it will come down to one of two things. We will either win the World Cup or find a way to promote the game to more people. I think that change is on the horizon.”
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