McDonald’s Innovation Advisory Board meets to reimagine the brand

Experience the Voyager Golden Record at San Francisco Museum of Modern Art. This epic vinyl record chronicles the Voyager Golden Record’s journey to space and is housed in a gold-plated case modeled after the…

McDonald’s Innovation Advisory Board meets to reimagine the brand

Experience the Voyager Golden Record at San Francisco Museum of Modern Art. This epic vinyl record chronicles the Voyager Golden Record’s journey to space and is housed in a gold-plated case modeled after the Voyager Golden Record itself. Voyager Golden Record on YouTube There are two Voyager Golden Record discs: one for music and one for images. Voyager Golden Record on YouTube This is the first time both discs have been played simultaneously on Earth.

From their inception as Ounce of Prevention spokesperson for the National Cancer Institute in 1973, to their serving role in endorsing a solution to reduce the infant mortality rates in the United States by 20 percent, Robert and Gary have been an essential part of the McDonald’s brand and made countless contributions over the last four decades. Today the brothers again unite to serve up a very promising future for McDonald’s.

With over 20 international locations, this innovative business initiative aims to encourage McDonald’s executives to raise their game to the next level. The Innovation Advisory Board’s first mission is to help develop a menu that will provide McDonald’s with an opportunity to create high-return, differentiated products by tapping into the power of science, design and technology in a responsible and educational manner. “All of us on the Innovation Advisory Board have led an exciting McDonald’s career. We know it can be challenging for the leadership team to evolve their mindset,” said Gary Goldstein, CEO, MLG and Innovation Advisory Board member. “Our Board members are just as eager as everyone to innovate McDonald’s to drive their growth.”

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