Prince Royce, Becky G and Ricky Martin were among the big winners at the Latin Grammys. But who will win in a few weeks’ time at the Grammy Awards?
Becky G, Ricky Martin and Prince Royce picked up three Latin Grammys each on Monday night, as the ceremonies in Las Vegas made a last-minute swoop to attract Latin Americans watching last year’s Super Bowl on TV. The Grammys set out to woo this growing demographic this year, with a partnership between its television arm and Univision, the US Spanish-language broadcaster. Once you adjust for differences in language, the traditional roll-call of acts often rivals that of the Super Bowl, with a mix of pop, rock, rock opera and urban. What’s more, the Grammys handed out awards for music categories with three finalists, such as best alternative, best rock and best urban/alternative, with the other categories to be decided at a later date.
Prince Royce and Ricky Martin took the night’s top prizes for best male singer, best pop singer and best tropical song respectively. In the latter category, Paula Abascal triumphed over Chico Buarque and Fernando Lamas. Becky G took home a trio of prizes, including best new artist, best tropical alternative and best female pop artist, trumping the latter award’s previous three winners, Nelly Furtado, Shakira and María José Gómez.
The Latin Grammys have been an important step for the Grammys. In the past the Latin Grammys have ignored certain key categories (the best traditional Latin album nod, for example, was never part of the Grammys acceptance speeches) but these were back on the agenda in 2009, after the Grammys consolidated the awards under its jurisdiction.
The Latin Grammys are the first awards broadcast by the Recording Academy, the organisation behind the Grammys. The ceremonies, from the MGM Grand Garden Arena in Las Vegas, were broadcast in the US and streamed live online. After the Super Bowl telecast viewers can expect a repeat performance in February 21. In the US, E! Entertainment, mun2 and Univision Television will again provide coverage from the ceremony.